Follow your competitors. Every pricing change, launch, key hire, and positioning shift summarized by AI the moment it happens.
Helio bumped Pro from $49 → $79 and removed the Free tier overnight.
Tighter packaging signals confidence in retention. Expect a new objection set from cost-sensitive buyers and a forced-upgrade narrative — your "still has a free tier" story just got more valuable.
Prismatic just hired a VP of AI Strategy out of OpenAI.
Senior AI hire from OpenAI hints at imminent platform-wide AI features. Expect copilot/agent positioning within 60–90 days. Worth shipping your AI roadmap story before they do.
Northstar rewrote their homepage from "CRM for SMBs" to "Revenue OS for the AI era".
Clear move upmarket into the agentic narrative. Their old SMB ICP just opened up — that's your buying audience for the next quarter. Lead with "built for teams Northstar left behind" in outbound.
Each card is a scannable summary. Tap it and you'll find the full strategic read — written for a founder, not an analyst. Five minutes is enough to react.
Inside every report
Severity & category
Critical / High / Medium / Low — across pricing, features, positioning, hiring, content.
Plain-English summary
The change in one paragraph, written for a founder who needs to react this week.
Strategic analysis
Why it matters, what it signals about their roadmap, what to expect next.
Recommended actions
2–3 things to do — outbound angles, positioning tweaks, talk-track adjustments.
Source pages
Which competitor pages we crawled and the diff that triggered the report.
Setup is paste-a-domain fast. After that, your feed fills in the background — same way you don't go check Twitter for tweets, you just open the app.
Paste a domain. We find the pages worth watching.
Pricing, launches, hires, positioning — picked up automatically.
Each one written up: what changed, what it means, what to do.
Six signal types, ranked by severity. The critical ones break through the noise; the quiet ones build a long-term picture.
Tier reshuffles, price hikes, discount tests, and free-tier removals — posted as cards the moment we spot them.
New features and shipped work, summarized so you know what changed about their deal — not just that the page moved.
Homepage rewrites, ICP changes, narrative pivots. The earliest signal a competitor is moving up- or down-market.
Senior roles that telegraph a strategic bet — VP of AI, head of growth, GM of a new region.
Release-note velocity and what they're shipping. Track who's outpacing whom on execution.
Customer logos, testimonials, case studies. Quiet signals about who they're winning and where.
Start free with two competitors. Scale to 25 for $39/mo — fewer dollars than a single Crayon onboarding call.
The CI tools split into three camps. We sit in the one that matches how founders actually want to consume this.
Mental model
What you see
Made for
Setup time
Strategic context
Pricing transparency
Starting price
Two competitors free, forever. Add eight more for $19/mo. Built for founders who want a feed, not a part-time research job.